Worldwide Hospitality and Tourism Themes: Volume 13 Issue 2

Editorial

How is the hospitality and tourism industry in India responding to the dynamic digital era?

This paper aims to introduce the background with the theme issue question: How is the hospitality and tourism industry in India responding to the dynamic digital era?

Techno-business strategies for enhancing guest experience in luxury hotels: a managerial perspective

This research aims at understanding techno-based strategies deployed by the hospitality industry by exploring the emerging technological product and process innovations that are…

Charting the role of digital platforms for cultural heritage tourism in India

With the growth of number of smart phone users in India, digital interfaces such as android applications are easy to access and operate. While conventional websites have been in…

The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry

The study aims at analyzing the adoption and preference of E-Marketing tools in five-star hotels in India. This paper also explores the scope of artificial intelligence and the…

Adoption of digital marketing tools in independent businesses: experiences of restaurant entrepreneurs in India and United Kingdom

This paper aims to explore the experience of adoption of digital marketing and related tools by restaurant entrepreneurs or owners of restaurants in the UK and India.

Kiosks as self-service technology in hotels: opportunities and challenges

The advent of technology has played a crucial role in changing the landscape of the hospitality sector. One such technology is the adoption and installation of kiosks in hotels…

The impact of artificial intelligence and machine learning on the global economy and its implications for the hospitality sector in India

The purpose of this paper is to explore and evaluate the existing and future impact of artificial intelligence (AI) and machine learning on the global economy. It includes viewing…

Customer’s digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services

Marketers are focusing on the need for customer advocacy to influence other customers and drive consumption. The purpose of this paper is to explore whether online or digital…

Positioning of tourist destinations in the digital era: a review of online customer feedback

The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading tourist…

Conclusion: going digital is the only way forward for the Indian tourism and hospitality industry

The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India…

Reflections on the theme issue outcomes