Journal of Indian Business Research: Volume 8 Issue 3

Relevance and evolution of adaptive markets hypothesis: a review

Raj S. Dhankar, Devesh Shankar

The purpose of this paper is to discuss the relevance and evolution of adaptive markets hypothesis (AMH) that has gained traction in the recent years, as it provides a dynamic…

Conceptualizing and measuring resistance to change in brand relationships

Sridhar N. Ramaswami, Sekar Raju, Dana C. Page

This research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and…

Impulse buying tendencies among Indian consumers: scale development and validation

Sheetal Mittal, Deepak Chawla, Neena Sondhi

The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia.

Behavioural intention to adopt mobile wallet: a developing country perspective

Khushbu Madan, Rajan Yadav

This paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method of making payments to purchase goods and services.