Table of contents
Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models
Arvind Sahay, Sumitava Mukherjee, Prem Prakash DewaniThe purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the…
810
Organizational environments and adaptive response mechanisms in India
Veena VohraThe purpose of this paper is to investigate the nature of the organizational environments of Indian business organizations and to identify the adaptive response mechanisms that…
697
Stadium atmosphere: scale development and validation in Indian context
M.S. Balaji, Rajdeep ChakrabortiThis paper aims to develop a scale for stadium atmosphere in the Indian context. This is considered as a key area for sports managers, as stadium attendance contributes toward the…
798
Consumer attitude and behavioural intention towards Internet banking adoption in India
Irfan Bashir, Chendragiri MadhavaiahThe purpose of this paper is to provide an insight into the determinants of the customers’ attitude and behavioural intention to use Internet banking services, paying special…
5972
123
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh