Table of contents
Linking turnover reasons to family profiles for IT/BPO employees in India
Scott L. Boyar, Reimara Valk, Carl P. Maertz, Ranjan SinhaThe purpose of this paper is to develop turnover reasons and assess their importance for various family role configurations. Specifically, the authors were interested in whether…
833
Analysis of churn behavior of consumers in Indian telecom sector
M. Geetha, Jensolin Abitha KumariThe purpose of this paper is to provide a detailed analysis of the usage pattern of non‐revenue earning customers (NREC) who cause revenue churn in the company and are susceptible…
1406
Role of affect and cognition in consumer brand relationship: exploring gender differences
Arvind Sahay, Nivedita Sharma, Krishnesh MehtaThe purpose of this paper is to explore gender differences in consumer brand relationships with respect to affect and cognition, also to examine the difference between genders…
2493
Predictors of preference for financial investment products using CART analysis
Shalini Kalra Sahi, Nand Dhameja, Ashok Pratap AroraThe purpose of this paper is to illustrate the use of a post hoc predictive segmentation procedure to find out the variables that are the most important predictors of investor's…
1035
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ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh