Journal of Indian Business Research: Volume 2 Issue 1

The Journal of Indian Business Research: the first year and beyond

Avinandan Mukherjee, G. Shainesh

The purpose of this paper is to look back at the first year of publication of the Journal of Indian Business Research (JIBR) and to provide details of the current issue.

Corporate social responsibility communication in the Indian context

Brigitte Planken, Subrat Sahu, Catherine Nickerson

The purpose of this paper is to investigate corporate social responsibility (CSR) platforms and the communication surrounding those platforms in India. It seeks to establish the…

Effectiveness of integrated marketing communications: Empirical analysis of two brands in India

Mehir Baidya, Bipasha Maity

Integrated marketing communications (IMC) has emerged as a promising area of study in the past decade. However, this area has received disproportionate attention for research…

A resource‐based analysis of recruitment and selection practices of Indian software companies: A case study approach

Pramila Rao

The purpose of this paper is to detail staffing practices of five software companies located in India.

Is Bangalore the Silicon Valley of Asia?: Analysis of the evolution and the structure of this Indian local economy organization

Federica Collato

The purpose of this paper is to present the case of Bangalore, the capital of Karnataka, a state in the South of India, which is the centre of this research project.

Overcoming decision flaws from framing

V.N. Bhattacharya

The purpose of this paper is to examine the harmful effects of framing and suggests ways to improve decisions.

Measuring the impact of research

Rebecca Marsh