Table Of Contents: Volume 9 Issue 3
As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be…
This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature.
This paper aims to connect green spaces with city branding by introducing a proposed Green (Resource) Brand Hexagon (GBH).
This paper aims to reflect upon a recent study trip to Berlin to offer some conclusions about similarities and differences in approaches to place management.
Online date, start – end:2008
Copyright Holder:Emerald Publishing Limited
- Prof. Cathy Parker