Journal of Place Management and Development: Volume 8 Issue 3
Table of contents - Sustainability, liveability and connectivity: special issue of the 3rd Institute of Place Management Conference
Understanding resident city brand disengagementAndrea Insch, Menique Stuart
The purpose of this paper is to identify the factors underlying residents’ lack of involvement and engagement with their city brand. This paper addresses the gap in…
City brand strategy evaluation: in search of effectiveness indicatorsMarta Herezniak, Justyna Anders-Morawska
– The purpose of this paper is to describe and analyse a process for developing indicators of effectiveness for the city brand strategy.
How to capture the idea of a place? The case of five Moscow districtsKirill Lvovich Rozhkov, Natalya Il’inichna Skriabina
– This paper aims to develop a methodological approach to place product analysis that aims to identify the distinctive ideas of places.
Developing a theoretical framework to analyze an urban culinary culture and explain restaurant cluster developmentsTore Omholt
– The purpose of this paper is to develop a theoretical framework to explain the development of sustainable culinary places and restaurant clusters.
Branding the new city: exploring place branding in Saudi ArabiaTurki Shoaib, Ramin Keivani
This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account…
Place branding scholars and practitioners: “strangers in the night”?Mihalis Kavaratzis
The purpose of this paper is to deal with the widely acknowledged gap between place branding theory and practice. It makes a direct attempt to address fundamental…
Online date, start – end:2008
Copyright Holder:Emerald Publishing Limited
- Dr Nikolaos Ntounis