Journal of Place Management and Development: Volume 8 Issue 2

A deliberately emergent strategy – a key to successful city branding

Janne Lindstedt

The paper aims to address a neglected issue in the literature on place brand co-creation, namely, the strategic planning of the branding process. Furthermore, the paper…

Places, users, and place uses: a theoretical approach to place market analysis

Kirill Lvovich Rozhkov, Natalya Il’inichna Skriabina

This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the…

Exploring barriers to the implementation of city development strategies (CDS) in Iranian cities : A qualitative debate

Mohammad Javad Maghsoodi Tilaki, Massoomeh Hedayati

The purpose of this article is to explore the barriers to the implementation of city development strategy (CDS) to achieve the goals in Iranian cities which have experienced rapid…

Place brand love and marketing to place consumers as tourists

Kathryn Swanson

The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study…

Major event and city branding: An evaluation of Liverpool as the 2008 European Capital of Culture

Yi-De Liu

This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice…

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

John Byrom

Reflections upon the 3rd Institute of Place Management Conference, Poznan University of Economics, May 2015

Cathy Parker

Editorial

Dominic Medway, Cathy Parker, Simon Quin, Gareth Roberts