Table of contents
Re-imagining the sustainability narrative in US cities
Staci M. ZavattaroThe purpose of this paper is to explore how US cities are communicating a sustainability narrative. Based on an analysis, cities are using a sustainability narrative focusing on…
Integrating innovation and absorptive capacity into the place branding process: A capability-based perspective
Joshua J. Daspit, Staci M. ZavattaroThe purpose of this article is to integrate organizational capabilities into the place branding process to showcase how a lead destination marketing organization (DMO) can…
Let them do the work: a participatory place branding approach
Sebastian Zenker, Carsten ErfgenThis paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place…
Organizing local “green” entrepreneurship: a brand perspective
Sven J. Willemsen, Gerrita van der VeenThis paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored…
Leeds and the Northern Arts Prize
Brian Jones, Shirley BeresfordThis paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration. This exploratory…
ISSN:
1753-8335e-ISSN:
1753-8343ISSN-L:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis