Table of contents - Special Issue: The Business of Place: Critical, Practical and Pragmatic Perspectives
Guest Editors: Ares Kalandides
My place is not your place – different place brand knowledge by different target groups
Sebastian Zenker, Suzanne C. BeckmannCities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand…
My city – my brand: the different roles of residents in place branding
Erik Braun, Mihalis Kavaratzis, Sebastian ZenkerThis paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and…
Developing a collective capacity for place management
Tore OmholtThe purpose of the paper is to develop and demonstrate an integrated framework for planning and supporting place management development and practices.
Slum tourism, city branding and social urbanism: the case of Medellin, Colombia
Jaime Hernandez‐GarciaThe purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in…
The tools for city centre revitalization in Portugal
Pedro Porfírio GuimarãesThe purpose of this article is to critically review some interventions made in Portugal through Commercial Urbanism Programmes. These public interventions, with the objective of…
A study on the delivery of city branding advertisements in China: City branding advertisement on CCTV, 2007‐2010
Wen ChunyingThe purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the…
ISSN:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis