Journal of Place Management and Development: Volume 5 Issue 3

Branding slums: a community‐driven strategy for urban inclusion in Rio de Janeiro

I. Torres

The purpose of this paper is to explore the case of the Museum of Favela (MUF), which is a NGO set in Rio de Janeiro to develop renewed images of slums, based on their history of…

Place marketing and phases of the image: a conceptual framework

Staci M. Zavattaro

The purpose of this paper is to present a conceptual framework that serves as: a potential how‐to guide for place managers; an evolution of place branding strategy; a cautionary…

Towards a theory of place marketing

Thomas Niedomysl, Mikael Jonasson

Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights…

Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Andrea Lucarelli

The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the…

Place brand equity: a model for establishing the effectiveness of place brands

Björn P. Jacobsen

Places in competition for inward investment increasingly apply place brands to address their target groups, often being unable to adequately establish the effectiveness of this…

“We love the Gong”: a marketing perspective

Greg Kerr, Kate Dombkins, Sarah Jelley

A number of places have used the “I love” or “we love” tagline or slogan to promote their place, with the “I love New York” (using the heart symbol) possibly being the most…

Editorial

Cathy Parker, Gareth Roberts, Simon Quin, John Byrom