Table of contents - Special Issue: Selected Papers from the International Place Branding Conference Utrecht, Netherlands
Guest Editors: Ares Kalandides 1, Mihalis Kavaratzis 2, Martin Boisen 3
From “necessary evil” to necessity: stakeholders' involvement in place branding
Mihalis KavaratzisThe purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the…
Respect and the city: the mediating role of respect in citizen participation
Sebastian Zenker, Adrian SeigisTo develop a city, officials frequently invest a great deal of taxpayers' money in large‐scale place development projects, which are often sparsely supported by the citizens…
The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas‐Kilmann Conflict Mode Instrument
Peter Atorough, Andrew MartinDestination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their…
Common or competing products? Towards supra‐national branding in BaltMet Promo
Marcus Andersson, Malla PaajanenSince early 2000s, several efforts have been initiated to market the Baltic Sea Region (BSR) globally, and the BaltMet Promo project is among them. Simultaneously, several other…
Talking about art(s): A theoretical framework clarifying the association between culture and place branding
Marinda ScaramangaThe purpose of this paper is to develop a conceptual framework to describe possible key features in the relationship between culture and place branding. The inspiration to redact…
Symbols and place identity: A semiotic approach to internal place branding – case study Bremen (Germany)
Andreas Mueller, Michael SchadeThe purpose of this paper is to contribute to the discussion about how to develop a common identity of local stakeholders of places (e.g. politicians, local companies, residents)…
ISSN:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis