Journal of Place Management and Development: Volume 4 Issue 2

Brand, business mix, sense‐of‐place: do they matter downtown?

Christopher T. Sneed, Rodney Runyan, Jane L. Swinney, Hee‐Jin Lim

This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place…

The selective nature of place branding and the layering of spatial identities

Martin Boisen, Kees Terlouw, Bouke van Gorp

The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of…

Using decision trees to identify tourism stakeholders

Erick T. Byrd, Larry Gustke

The purpose of this paper is to investigate the use of decision tree analysis in the identification of stakeholders based on their participation in tourism and political…

Marketing Senegal through hip‐hop – a discourse analysis of Akon's music and lyrics

Nnamdi O. Madichie

This paper seeks to highlight hip‐hop's contribution to the entrepreneurship and place marketing literature. Hip‐hop is taken from the lens of an individual artist, Akon, whose…

Place branding's role in sustainable development

Vishwas Maheshwari, Ian Vandewalle, David Bamber

The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution…

Sustainable green urban planning: the workbench spatial quality method

Elizelle J. Cilliers, Emma Diemont, Derk‐Jan Stobbelaar, Wim Timmermans

Amersfoort Local Municipality implemented the workbench spatial quality method (referred to as workbench method) to enhance participation in green‐planning processes.

Editorial

Cathy Parker