Table of contents - Special Issue: Selected papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011
Guest Editors: Ares Kalandides, Mihalis Kavaratzis
City branding: a state‐of‐the‐art review of the research domain
Andrea Lucarelli, Per Olof BergThe aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this…
The problem with spatial identity: revisiting the “sense of place”
Ares KalandidesThe purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical spatial…
How to catch a city? The concept and measurement of place brands
Sebastian ZenkerThe branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their…
Producing and consuming the painter Raphael's birthplace
Massimo GiovanardiThe purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultural approach for studying place marketing's internal audience. A research project on the…
Place identity beyond province and metropolis: Paths and perspectives in Germany's “capital region” Berlin‐Brandenburg
Gerhard MahnkenThe purpose of this paper is to discuss communicative problems and perspectives in the branding‐process of a metropolitan region. It pursues the question of how intended place…
Turkayfe.org: share your Türksperience
Efe Sevin, Gizem Salcigil WhiteThe purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors.
Is there a role for informal settlements in branding cities?
Jaime Hernandez, Celia LopezInformal settlements are consistent areas in Latin America which exhibit distinctive urban and social dynamics. However, despite their size and impact, these settlements have been…
ISSN:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis