Journal of Place Management and Development: Volume 4 Issue 1

Subjects:

Table of contents - Special Issue: Selected papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011

Guest Editors: Ares Kalandides, Mihalis Kavaratzis

City branding: a state‐of‐the‐art review of the research domain

Andrea Lucarelli, Per Olof Berg

The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this…

9145

The problem with spatial identity: revisiting the “sense of place”

Ares Kalandides

The purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical spatial…

3912

How to catch a city? The concept and measurement of place brands

Sebastian Zenker

The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their…

7978

Producing and consuming the painter Raphael's birthplace

Massimo Giovanardi

The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultural approach for studying place marketing's internal audience. A research project on the…

395

Place identity beyond province and metropolis: Paths and perspectives in Germany's “capital region” Berlin‐Brandenburg

Gerhard Mahnken

The purpose of this paper is to discuss communicative problems and perspectives in the branding‐process of a metropolitan region. It pursues the question of how intended place…

Turkayfe.org: share your Türksperience

Efe Sevin, Gizem Salcigil White

The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors.

537

Is there a role for informal settlements in branding cities?

Jaime Hernandez, Celia Lopez

Informal settlements are consistent areas in Latin America which exhibit distinctive urban and social dynamics. However, despite their size and impact, these settlements have been…

1264
Cover of Journal of Place Management and Development

ISSN:

1753-8335

e-ISSN:

1753-8343

ISSN-L:

1753-8335

Online date, start – end:

2008

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Nikolaos Ntounis