Journal of Place Management and Development: Volume 16 Issue 3

Local and sustainable production as vectors of an agrarian branding strategy in Catalonia: case study of the Baixa Tordera

Jordi de San Eugenio Vela, Xavier Ginesta Portet, Marc Compte-Pujol, Joan Frigola-Reig, Cristina Fernández-Rovira

This paper aims to analyse the implications in terms of economic promotion and local development that ensue from the implementation of a strategy of agrarian branding in five…

Behavioural intentions through virtual reality from a destination image perspective

Filipa Jorge, Nieves Losada, Mário-Sérgio Teixeira

This study aims to investigate potential tourists’ behaviour regarding visiting and recommending a destination based on an image derived from a virtual reality (VR) model…

Community-led heritage conservation in processes of rural regeneration

Harvey C. Perkins, Michael Mackay, Jude Wilson

The authors report a study of heritage conservation linked to rural small-town regeneration in Aotearoa New Zealand. The purpose of this study is to answer the question: how, with…

Influence of social and spatial embeddedness on rural entrepreneurship in the Amazon: a study with a Brazilian tribe' enterprising Indians

Victor Silva Corrêa, Ana Paula Pricila Costa Abreu, Mauro Vivaldini, Marina de Almeida Cruz

This study aims to investigate the influence of social and spatial embeddedness on indigenous rural entrepreneurship in Amazon/Brazil. Rural entrepreneurship has increased in…

Rural place branding processes: actor engagement in service ecosystems

Barbora Gulisova, Chris Horbel, Egon Bjørnshave Noe

The place branding process in cities and tourism destinations is usually steered by a central organization but in rural places, a focal actor often does not exist. The purpose of…

Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity

Songming Feng, Adele Berndt, Mart Ots

Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation…

Carving a place for UK business improvement districts through COVID: exploring industry responses and practices during the pandemic

Natalie Raben, Nikos Ntounis

This study aims to explore UK Business Improvement Districts' (BIDs) responses and practices to the COVID crisis and evaluates how these influenced their organisational identity…

Re-routing development in peripheral regions: exploiting anchor institution networks for micro/SME enterprise growth and innovation

Carolyn Downs, Mike Ryder, T. Bartosz Kalinowski

This study aims to explore the socio-cultural barriers to enterprise in economically disadvantaged communities across five countries: UK, Poland, Romania, Bulgaria and Greece.