Journal of Place Management and Development: Volume 14 Issue 3

Guest editorial

Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimothy

The spirit of sauna: legitimating the Finnish place brand

Jack S. Tillotson, Vito Tassiello, Alexandra S. Rome, Katariina Helaniemi

The purpose of this paper is to investigate inhabitants of Finland and their continuing efforts to narrate a national identity within the constraints imposed by discursive…

The voice of dwellers – developing a place brand by listening to its residents

Ulla Hakala

Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the…

Branding Nordic indigeneities

Carina Ren, Kirsten Thisted

The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the…

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

Carola Strandberg, Maria Ek Styvén

This paper aims to explore how place identity can be expressed in residents’ place image descriptions, addressing differences and similarities in place identity expressions…

“Exotic, welcoming and fresh”: stereotypes in new Nordic branding

Hogne Lerøy Sataøen

Ideas related to “the Nordic” are important in the reconstruction of national identities in Denmark, Finland, Iceland, Norway and Sweden, and these countries’ modern national…

The inevitability of essentializing culture in destination branding: the cases of fika and hygge

Laura Caprioli, Mia Larson, Richard Ek, Can-Seng Ooi

This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their…

Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen, Frank Lindberg, Jacob Ostberg

This paper aims to develop place branding theory toward the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of…