Table Of Contents: Volume 12 Issue 2
This paper aims to analyse the place marketing potential of historic urban “fragments”, with particular reference to old corporate identity symbols still extant in urban space.
Community involvement is a common strategy to negotiate changes to the built environment. Traditional community involvement approaches are increasingly augmented through…
The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices.
This study aims to examine the relationships among some important factors and perceived personal safety in public places, using Nigerian urban shopping centers as case…
Online date, start – end:2008
Copyright Holder:Emerald Publishing Limited
- Prof. Cathy Parker