Journal of Place Management and Development: Volume 10 Issue 2

Guest editorial

Heather Skinner

Making Santorini: reflecting on the past, imagining the future

Maria Lichrou, Lisa O’Malley, Maurice Patterson

Strategic analyses of Mediterranean destinations have well documented the impacts of mass tourism, including high levels of seasonality and landscape degradation as a result of…

Marketing of rural tourism – a study based on rural tourism lodgings in Portugal

Lúcia Pato, Elisabeth Kastenholz

The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings’ performance.

Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places

Timothy Hyungsoo Jung, M. Claudia tom Dieck

This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor…

Brand-driven identity development of places

Guenther Botschen, Kurt Promberger, Josef Bernhart

This paper aims to present an interdisciplinary approach for the development and design of place brands, which goes far beyond communication strategies and advertising campaigns…

Bottom-up placemaking in a time of crisis, by the people, for the people: Case study of Arillas, Corfu

Alexandros Christou

The paper aims to present the case study of Arillas, a small beach resort on Corfu, Greece, where the locals have taken their fate into their own hands in the middle of a crisis…

What really happens in Kavos

Nicola Jayne Williams-Burnett, Julia Fallon

The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV…