Table of contents
A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents
Andrea Insch, Magdalena FlorekA city's resident population is strategically the most valuable segment among those targeted by place marketing practitioners. Residents' quality of life and their satisfaction…
Place marketing: how did we get here and where are we going?
Mihalis Kavaratzis, Gregory AshworthThis paper serves two purposes. First, to identify the stages of the historical development of place marketing, because place marketing has developed over time through discrete…
The role of stakeholders in town centre management: guidelines for identification and analysis
Alessandro de Nisco, Angelo Riviezzo, Maria Rosaria NapolitanoThe purpose of this paper is to provide insights into the identification of stakeholders involved in town centre management (TCM) projects and the main areas of intervention…
The contestation for, and management of, public places in Johannesburg, South Africa
Neil FraserThe purpose of this paper is to show the changes to date between the apartheid (ideological) and democratic use and management of public space. The abolition of apartheid laws in…
Managing a third division city: negative parochialism as a restraint on urban success
Alan Hallsworth, Simon EvansThe purpose of this paper is to present a rare example of the roots of (comparative) urban failure. This acts as counterpoint to the more common preoccupation with investigating…
Why place marketers should understand cartography: future avenues for research
Gary WarnabyThis paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing.
Space and place – Imperial War Museum North
Jonathan Shaw, Ben Squire Scholes, Christopher ThurgoodThis paper seeks to explore the Imperial War Museum North, located in Salford, and how it relates to both consumers and the wider area.
ISSN:
1753-8335e-ISSN:
1753-8343ISSN-L:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis