Business Strategy Series: Volume 11 Issue 3

Managing reputation equity

Pieter Klaas Jagersma

The article aims to elaborate on the importance of “managing reputation equity” in the banking industry.

Problem‐based leadership: nurturing managers during turbulent times

Roland K. Yeo, Jeff Gold

The paper explores problem‐based learning (PBL) as a useful methodology in leadership development during turbulent times. It identifies several pertinent action points for…

Analysis of the innovation strategy of technical‐intensive industries: scenario analysis viewpoint

Hung‐Fan Chang

The purpose of this study is the analysis of innovation in technology‐intensive industry strategy, by applying scenario analysis (SA) to master the development of the market…

Getting the customer interested in your innovation: role of distribution and promotion strategies

Arijit Sikdar, Prakash Vel

All innovations launched in the market do not necessarily enjoy the returns they deserve. The purpose of the paper is to explore the role played by distribution and promotion in…

A survey of marketing barriers of sport institutions in Iran

Mehrdad Estiri, Hashem Aghazadeh, Hamzeh Rayej, Tannaz Raoufi

Preparing and presenting proper marketing programs are of paramount importance in establishing and developing sport activities in any country. The reasons behind the apparent lack…

Measurement of enterprise architecture readiness within organizations

Bahman Jahani, Seyyed Reza Seyyed Javadein, Hassan Abedi Jafari

The purpose of this paper is to present a model for measuring enterprise architecture (EA) readiness in organizations.

Funding of human service sector nonprofit organizations (HSNPs)

Deborah Kelly, Alfred Lewis

This article aims to examine the dynamic nature of the sources of funding for not‐for‐profit (NPs) organizations with particular reference to NPs in the human service sector NPs…