Business Strategy Series: Volume 10 Issue 5

Success beyond success: the “golden triangle” of continuous performance improvement

Pieter Klaas Jagersma

The main subject of the article is continuous performance improvement (CPI). More specifically, the author seeks to understand the most important management challenges under that…

Guided by the brand: from brand management to integrative corporate communications

Nando Malmelin, Jukka Hakala

The purpose of the paper is to develop a concept and framework of integrative brand management through a case analysis of the international Dove campaign.

Corporate social responsibility and SMEs: exploratory study on motivations from a Malaysian perspective

Mehran Nejati, Azlan Amran

This paper investigates the need for corporate social responsibility (CSR) in SMEs. Also, it aims to explore the motivations for practicing CSR from the perspective of Malaysian…

The effect of selling strategies on sales performance

Ghazaleh Moghareh Abed, Mohammad Haghighi

The main purpose of this study is to investigate the effects of selling strategies on the sales performance of a company.

Tremendous growth got you down? How to keep up with new business via a strong infrastructure

Renate Rooney

Sometimes when business is very good, it gets in the way of actualizing a planned strategy. This knocks a company's vision way off base and keeps company personnel from ever…

Goal‐obstacle conflicts

Paul N. Avakian

This article discusses power and resistance in commercial environments. It finds that a company's ability to realize its goals (fulfill its strategy) is a function of its ability…

The not‐for‐profit general management responsive capability competencies: a strategic management perspective

Kinyua Kamaria, Alfred Lewis

This paper focuses on not‐for‐profit (NFP) general management competencies and examines the predominant desired knowledge skills and abilities as a key component of general…

Women's career progression barriers and organisational justice: a study of Iranian society

Reza Jamali, Mehran Nejati

For a long time, women have not been judged by the same standards as men when trying to enter a trade or profession reserved traditionally for men or even after becoming part of…