International Journal of Culture, Tourism and Hospitality Research: Volume 5 Issue 3

Affirmation, assimilation, and anarchy: critical undercurrents in destination branding

Leonardo A.N. Dioko, Rich Harrill

This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance…

Tourism branding and nation building in China

Noel Scott, Ann Suwaree Ashton, Peiyi Ding, Honggang Xu

The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co‐branding and perceived fit, and to apply these concepts to discuss the…

China's Olympic destination: tourist evaluations of China and the Games

John Nadeau, Norm O'Reilly, Louise Heslop

This paper aims to report on the views that tourists in China have about the country, its people, the country as a destination and the 2008 Olympic Games that were held there.

From destination image building to identity‐based branding

Saila Saraniemi

The purpose of this paper is to provide a detailed description of the various activities and processes undertaken by a particular national tourism organization (NTO) in carrying…

Segmenting destinations: in the eyes of the stakeholders

Aaron Tkaczynski, Sharyn Rundle‐Thiele

This paper aims to recommend a two‐step approach to destination segmentation that incorporates the views both of multiple stakeholders and of tourists.

Sustainable tourism certification and state capacity: keep it local, simple, and fuzzy

Kirk S. Bowman

The purpose of this paper is to examine the state of sustainable tourism certification in developing countries and to present methodological and practical critiques and…

Conceptualization and anatomy of green destination brands

Andrea Insch

The purpose of this paper is to extend the concept of green brands to destinations and to examine the application and limitations of green destination brands for nations adopting…

Tourist‐created content: rethinking destination branding

Ana María Munar

The purpose of this paper is to analyze the relationship between tourists' user‐generated content on the web and destination branding, as well as to discuss the online strategies…

International tourists' image of Zhangjiajie, China: content analysis of travel blogs

Aram Son

The purpose of this study is to identify Western travelers' image of Zhangjiajie, China as a tourist destination, drawing on data from contents of web travel blogs.

Interpersonal influence and destination brand equity perceptions

Felicitas Evangelista, Leonardo A.N. Dioko

This study seeks to examine the effect of two types of social influence, normative and informational, on travelers' perceptions of a destination's brand equity.