International Journal of Culture, Tourism and Hospitality Research: Volume 4 Issue 2

Island tourism: marketing culture and heritage – editorial introduction to the special issue

Keith G. Brown, Jenny Cave

This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge.

Tourism interaction on islands: the community and visitor social exchange

Brent Moyle, Glen Croy, Betty Weiler

The purpose of this paper is to explore the cultural interaction between communities and visitors to islands using social exchange theory to enhance the understanding of the…

Integrating management and marketing strategies at heritage sites

Leanne Fullerton, Kathleen McGettigan, Simon Stephens

This paper aims to examine the integration of management and marketing practices at heritage sites in Ireland.

The role of heritage tourism in the Shetland Islands

Anna Leask, Ivana Rihova

This paper aims to determine the role of heritage tourism in Shetland Island destination development and how this links to tourism public policy in island communities.

Marketing cultural and heritage tourism: the Marshall Islands

Fredrick M. Collison, Daniel L. Spears

This paper aims to focus on evaluating what cultural, heritage, and historical resources exist in the Republic of the Marshall Islands (RMI) and how these resources can advance…

Developing sustainable tourism: managers' assessment of Jamaica's ten‐year master plan

Pamela A. Kennett‐Hensel, Julie Z. Sneath, Paul J. Hensel

The study aims to examine Jamaican managers' perceptions of the ten‐year master plan (2000) for tourism sustainability and its effectiveness in achieving inclusive…

Repositioning Malta as a cultural heritage destination

Emilio Foxell, Aloisia de Trafford

This paper aims to examine how Malta seeks to reposition itself as a “cultural heritage” tourist destination. After pursuing an expansion in its tourist industry in the 1970s, by…