International Journal of Culture, Tourism and Hospitality Research: Volume 4 Issue 1

Special issue on creative methods of inquiry in arts marketing

Gretchen Larsen, Daragh O'Reilly

The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of…

Before method: axiomatic review of arts marketing

Alan Bradshaw

For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask what…

More than words? Conversation analysis in arts marketing research

Terry O'Sullivan

The purpose of this paper is to explore the use of Conversation Analysis methods in arts marketing research.

Examining “response”: video‐based studies in museums and galleries

Dirk vom Lehn

This paper aims to use a video‐taped fragment of conduct and interaction in a museum to illustrate the analysis of visitors' interactionally produced response to works of art.

Understanding individual membership at heritage sites

Alix Slater

The purpose of this paper is to present George Kelly's The Psychology of Personal Constructs and to discuss how Repertory Grid Technique can aid a better understanding of friends…

Art, ideology, and introspection

Anthony Patterson

The purpose of this paper is to explore introspection in marketing research, its controversial origins, its positioning as an art form, the possibilities and the pitfalls of…

Immersion, emergence and reflexivity: grounded theory and aesthetic consumption

Christina Goulding, Michael Saren

The purpose of this paper is to suggest grounded theory as a potential methodology within the field of arts marketing and the creative industries in general, particularly if the…

Measuring the impact of research

Rebecca Marsh