International Journal of Culture, Tourism and Hospitality Research: Volume 3 Issue 4

Moving beyond pedagogy to andragogy: experimental learning exercises for tourism/hospitality executive training

Drew Martin, Arch G. Woodside

The purpose of this editorial is to introduce eight training exercises developed for tourism executive decision making.

Travel motivation: linking theory to practice

Songshan (Sam) Huang, Cathy H.C. Hsu

The purpose of this paper is to review the relevant literature on travel motivation and provides a scenario‐based discussion on the applications of travel motivation theories in…

Guiding tourists to their ancestral homes

Nina M. Ray, Gary McCain

The purpose of this paper is to introduce measures of the motivation of tourists who travel to their ancestral homes. A set of learning exercises is presented for students and…

Deconstructing tourist typologies: the case of backpacking

Natan Uriely

The purpose of this paper is to provide researchers with an analytical tool for deconstructing well‐established tourist typologies in which motivations and meanings are coupled…

Using group comparisons in AMOS to explore shopping as a travel driver

Mark S. Rosenbaum, Daniel Spears

This study seeks to achieve two objectives: first, to expand on Fodness's five‐dimensional travel motivation scale by empirically demonstrating that a sixth driving force �…

In‐depth tourism's influences on service innovation

Yiche Grace Chen, Zi‐Hui Chen, Jonathan C. Ho, Chung‐Shing Lee

In‐depth tourism is a new traveling pattern, which combines thematic traveling experience and personal knowledge. This paper aims to analyze the industry characteristics and…

Executive training exercises in small hotel marketing

Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec‐Teahan

This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector.

Using the ratings grid in tourism/event management

Marian H. Wooten, William C. Norman

Ratings grids, emerging from personal construct theory, measure an individual's perception of a situation. This paper and exercises seek to demonstrate how researchers and…

Writing a credible form letter: implications for hospitality and tourism service recovery strategy

Tom DeWitt, Drew Martin

The purpose of this paper is to show how to identify red flags in letters responding to customer complaints and demonstrate elements of effective response letters.