International Journal of Pharmaceutical and Healthcare Marketing: Volume 8 Issue 1
Table of contents
Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing
Nor Azila Mohd Noor, Sheau-Fen Yap, Kok-Hong Liew, Edwin RajahDrawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume…
Factors associated with physicians' prescribing behavior for treatment of influenza in the USA
Payal Patel-DovlatabadiThe aim of this paper is to identify factors (i.e. age, gender, ethnicity, type of medical facility, geographical location, etc.) associated with physicians' prescribing behavior…
Relating patient satisfaction to nurses' job satisfaction, job security, and obedience OCBs
Ali Bassam Mahmoud, William D. ReiselThis paper aims at investigating the relationships among patient satisfaction, and nurses' job security, job satisfaction, and obedience OCBs within the setting of private…
CSR-based model of clinical governance
Luu Trong Tuan, Luu Thi Bich NgocClinical governance effectiveness is built on the responsibility of clinical members towards other stakeholders inside and outside the hospital. Through the testing of the…
Communication needs of medical tourists: an exploratory study in Thailand
Anothai Ngamvichaikit, Rian Beise-ZeeThe aim of this paper is to contribute a conceptualization of the information and communication needs of medical tourists from Western countries in an Asian health care context…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee