International Journal of Pharmaceutical and Healthcare Marketing: Volume 5 Issue 4
Table of contents
An empirical investigation of the variations in direct‐to‐consumer prescription drug advertising
Kabir C. SenThe present paper aims to understand the underpinnings of the variations in brand level direct‐to‐consumer (DTC) advertising through a two‐part study. First, it seeks to examine…
Drug prescription practices in Brazil: a structural equation model
Wagner Junior Ladeira, Marlon Dalmoro, Alisson Eduardo Maehler, Clécio Falcão AraujoThe paper's aim is to analyze the functional relationships between factors related to the prescription of medical drugs in Brazil.
Prescription loyalty behavior of physicians: an empirical study in India
Kareem Abdul Waheed, Mohammad Jaleel, Mohammed LaeequddinThis paper seeks to empirically identify the major factors that influence physician loyalty behavior in prescribing certain brands of drugs.
Orphan drugs: pricing, reimbursement and patient access
Adam Barak, Jyoti Shankar NandiThis article aims to provide a description of principal aspects of policy and practice associated with orphan drugs and treatments of rare diseases, and give perspectives for 2011…
Towards logic models for the analysis and evaluation of the criticalities in chronic patients' care paths
Isabella Bonacci, Oscar TamburisThe aim of the present paper is to examine how the introduction of information and communication technologies (ICTs) can have positive implications in a territorial context, where…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee