International Journal of Pharmaceutical and Healthcare Marketing: Volume 4 Issue 4

The state of the journal: four years of publication

Avinandan Mukherjee

The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its…

Hospital length of stay and probability of acquiring infection

Mahmud Hassan, Howard P. Tuckman, Robert H. Patrick, David S. Kountz, Jennifer L. Kohn

Hospital‐acquired infection (HAI) poses important health and financial problems for society. Understanding the causes of infection in hospital care is strategically important for…

Patients' willingness to pay for diabetes disease state management services in Australian community pharmacies

Andrew Hanna, Lesley White, Venkata Yanamandram

The purpose of this paper is to determine whether and how much patients would be willing to pay for diabetes disease state management (DSM) services in community pharmacies, and…

The adoption of technology orientation in healthcare delivery: Case study of a large‐scale hospital and healthcare system's electronic health record

Olivia F. Lee, Matthew L. Meuter

The purpose of this paper is to explore the role of technology through the study of electronic health record system in delivering patient‐centered services. The goal is to…

How do customers and pharmacists experience generic substitution?

Liz Gill, Anu Helkkula, Nicola Cobelli, Lesley White

The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and…

Building access to healthcare in rural India: possibility and feasibility of low‐cost medicine

Yashavantha Dongre, B. Mahadevappa, R. Rohini

The purpose of this paper is to evaluate the possibility of marketing specific low‐cost drugs across segmented markets in India.