International Journal of Pharmaceutical and Healthcare Marketing: Volume 4 Issue 1

Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs

Kimball P. Marshall, Lisa A. Micich, Arthur G. Cosby

Almost 40 years after Zborowski in People in Pain demonstrated that cultural orientations underlie reactions to pain and willingness to accept treatment, and despite documented…

The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective

Charles E. Pettijohn, Elizabeth J. Rozell, Andrew Newman

The purpose of this paper is to examine the relationships between salesperson emotional intelligence, dispositional affectivity, and customer‐orientation levels in pharmaceutical…

Analysis of neonatal health in South Asia

Muhiuddin Haider, Avinandan Mukherjee

Neonatal healthcare is a critical issue in public health management. The purpose of this paper is to analyze neonatal health in South Asia. This paper specifically examines the…

Measuring perceived service quality for public hospitals (PubHosQual) in the Indian context

Jayesh P. Aagja, Renuka Garg

The purpose of this paper is to develop a scale for measuring perceived service quality for public hospitals from the user's (patient's) perspective. The objective is to measure…

Management commitment to service quality and service recovery performance: A study of frontline employees in public and private hospitals

Michel Rod, Nicholas J. Ashill

The purpose of this paper is to investigate a model of management commitment to service quality (MCSQ) and service recovery performance in the context of public and private…

Fusion for Profit: How Marketing and Finance can Work Together to Create Value

Bansari Shah

Market orientation in healthcare: focus on the patient

Avinandan Mukherjee

Measuring the impact of research

Rebecca Marsh