International Journal of Pharmaceutical and Healthcare Marketing: Volume 3 Issue 1
Table of contents
Factors influencing intention to use personal health records
Melinda Whetstone, Ronald GoldsmithThe USA is striving to educate consumers and to promote awareness of personal health records (PHRs) with the launch of the American Health Information Management Association's…
Development of a service quality scale for pharmaceutical supply chains
Niaz Ahmad, Muhammad Usman Awan, Abdul Raouf, Leigh SparksThe purpose of this paper is to develop a scale for the measurement of service quality in pharmaceutical supply chains.
How did you find your physician?: An exploratory investigation into the types of information sources used to select physicians
Delonia O. Cooley, Vivek MadupuThis paper aims to investigate what sources of information consumers are utilizing when they are selecting physicians, and if there are any differences in the types of sources…
Off‐label drug use – price analysis for Avastin® in ophthalmology
Stephan Michels, Malaika Kurz‐Levin, Christian SchmitzThe use of drugs outside the approved indication, called off‐label use, is a growing phenomenon in medical practice. Especially, when a drug approved for systemic use is used…
“Pressure points” on pharmaceutical industry executives: what lies ahead?
Harold E. Glass, Laurence G. PoliThe pharmaceutical industry faces significant challenges in the immediate future, including drug safety, intellectual property in emerging markets, industry image, and the overall…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee