International Journal of Pharmaceutical and Healthcare Marketing: Volume 2 Issue 4
Table of contents
Applying the 2003 Beers update to Medicaid/Medicare enrollees
Steven A. Blackwell, Gary M. Ciborowski, David K. Baugh, Melissa A. MontgomeryThe purpose of this paper is to examine rates of potentially inappropriate prescribing in a population dually eligible for Medicare and Medicaid using the new 2003 Fick update…
Challenges for Bangladesh to conquer avian influenza
Muhiuddin Haider, Shamsun Nahar Ahamed, Teresa LeslieThe purpose of this paper is to increase awareness about the issues the world and, more so, Bangladesh faces in overcoming avian influenza. Also, the purpose is to examine whether…
Painkiller purchasing in the UK: An exploratory study of information search and product evaluation
Andrew Paddison, Kine OlsenThe aim of this paper is to explore, through exploratory qualitative research, how perceptions of involvement and risk, for female consumers, influences their information search…
Marketing “smart” medical innovation: physicians' attitudes and intentions
Ella CarterThe purpose of this paper is to investigate physicians' attitudes toward smart fabric medical innovation and more specifically to examine how perceived ease of use and perceived…
Value creation in virtual communities: the case of a healthcare web site
Ram Misra, Avinandan Mukherjee, Richard PetersonWith the advent of the internet café, chat sessions, instant messengers, special interest e‐groups and now blogs, people do not need to be physically close together to exchange…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee