International Journal of Pharmaceutical and Healthcare Marketing: Volume 2 Issue 1

Segmenting the preferences and usage patterns of the mature consumer health‐care market

George P. Moschis, Scott B. Friend

While the mature consumer segment (55‐and‐older) is rapidly growing in size, so too are their preferences, motives and spending patterns. The health‐care product and services…

The uses and potential of biometrics in health care: Are consumers and providers ready for it?

Ashish Chandra, Roger Durand, Samantha Weaver

The purpose of this paper is to provide an understanding of the utilization, attitudes, and concerns of health care consumers and providers about biometrics.

The order of entry effect in prescription (Rx) and over‐the‐counter (OTC) pharmaceutical drugs

Gurumurthy Kalyanaram

This paper aims to study the effects of order of market entry on market share in prescription (Rx) and over‐the‐counter (OTC) pharmaceutical drugs market.

Patient satisfaction with healthcare delivery systems

Imad Baalbaki, Zafar U. Ahmed, Valentin H. Pashtenko, Suzanne Makarem

The purpose of this paper is to provide insight, exploratory research, and support for the strategic use of hospital secondary support functions as an initial strategy for…

Israel Cancer Association: promoting the fight against breast cancer with IMC strategy

Ram Herstein, Yoram Mitki, Eugene D. Jaffe

The objective of this case study is to present the Israel Cancer Association's (ICA) focused approach to promoting the concept of fighting breast cancer, using an integrated…

Redefining Health Care: Creating Value‐based Competition on Results

Avinandan Mukherjee

An exciting new year for IJPHM

Avinandan Mukherjee