International Journal of Pharmaceutical and Healthcare Marketing: Volume 15 Issue 1

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri

This study aims to examine the effects of different types of endorsers (expert vs consumer vs celebrity) in testimonial vs non-testimonial message contexts on consumers’ responses…

Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme

Shweta, Dinesh Kumar

Integrated supply chain in pharmaceutical industry requires organized planning and modeling of each strategic element of pharmaceutical supply chain (PSC). The aim is to…

Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran

Shankar Chelliah, Mohammad Jamal Khan, Amir Bahador Atabakhshi Kashi

This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit…

The effect of emotional intelligence, organizational commitment on the team performance of hospital officers in South Sulawesi and Central Sulawesi province, Indonesia

Lukman Setiawan

This paper aims to explore the relationship between knowledge sharing factors, emotional intelligence and team conflict on the team performance during the inter-institutionalized…

Negative emotions and consumers’ preventive health behavior: a multi-method exploratory study

Manel Ben Ayed, Nibrass El Aoud

As the emotional/experiential aspect is still marginalized in the literature, this paper aims to explore the role of negative emotions associated with past experiences (PEs) in…

Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry

Lea Prevel Katsanis, Dennis Pitta, Anne Morinville

The purpose of this study is two-fold: first, to identify the degree of adoption of patient centricity in the pharmaceutical industry and second, to understand how the industry…

Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies

Hardeep Chahal, Pankesh Kumar, Neetu Kumari, Saguna Sethi

The purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the study also…

Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm

Peter Anabila

This study aims to explore the utility of relationship marketing (RM) practices in achieving customer loyalty (CL) via customer satisfaction (CS) as the mediator.