International Journal of Pharmaceutical and Healthcare Marketing: Volume 14 Issue 3

The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19

Kalyanaram Gurumurthy, Avinandan Mukherjee

The novel coronavirus disease 2019 (COVID-19) pandemic has presented unique challenges in terms of understanding its unique characteristics of transmission and predicting its…

Commentaries: The Bass model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19

Understanding ethical/unethical behavior in pharmaceutical companies: a literature review

Geeta Marmat, Pooja Jain, P.N. Mishra

The purpose of this paper is to examine and review the available literature on ethical/unethical behaviour of pharmaceutical companies and to determine the ethical issues…

Factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam

Cuong Quoc Nguyen, Phuoc Tran, Minh Nguyen

The purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam.

How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs

Melanie R. Savelli

Without having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their…

Heeding a missing link between field managers’ monitoring styles and salespersons’ performance in pharmaceutical selling context

Faheem Ahmad Khan, Khuram Shafi, Amer Rajput

The purpose of this study is to reveal important insights by examining the relationships of two different field managers’ monitoring styles with performance through salespersons’…

Barriers to university-industry collaboration in an academic university department in London, United Kingdom

Hassan Mirza, Hamed Al Sinawi, Naser Al-Balushi, Mohammed Al-Alawi, Sathiya Murthi Panchatcharam

University-industry collaboration yields numerous advantages resulting in potential benefits in funding research and innovation. Despite the numerous benefits, there are various…

Cost of lung cancer in East Azerbaijan province, in Iran, in 2017

Habibeh Mir, Farshad Seyednejad, Habib Jalilian, Shirin Nosratnejad, Mahmood Yousefi

Costs estimation is essential and important to resource allocation and prioritizing different interventions in the health system. The purpose of this paper is to estimate the…

Coordination between hospitals and insurers in developing economies: an interpretive structural modeling approach

Manimay Dev, Dinesh Kumar, Dharmendra Patel

The purpose of this paper is to identify the factors that influence hospitals’ selection by health-care insurers in India and to establish a hierarchical model representing the…