International Journal of Pharmaceutical and Healthcare Marketing: Volume 11 Issue 2

Issues in healthcare for vulnerable populations

J. Michael Weber

Variations in involvement: motivating bystanders to care for senior citizens

Sarah Keller, Timothy Wilkinson

The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders.

Communicating with underserved audiences: Focus group findings from two studies testing messages with low-income Hispanic, African-American and White audiences

J. Robyn Goodman, Ryan Theis, Elizabeth Shenkman

The purpose of this research is to understand how low-income, ethnically diverse, Medicaid recipients read, interpret and use culturally tailored health communications…

Listening to Immokalee moms: How stages of change theory guided the discovery of healthy eating messages to Latino mothers

Cynthia Morton, Sebastian Galindo, Maria Morera, Naa Dodoo, Cristobal Gonzalez, Linwan Wu, Suzanne Fundingsland, Kendra Auguste, Lauren Headrick, Paul Monaghan, Karla Shelnutt

The purpose of this paper is to present a case study of the research steps taken to identify message directions for a community-wide health communication campaign aimed at…

Disruptive innovation in rural American healthcare: the physician assistant practice

Eric R. Kushins, Henry Heard, J. Michael Weber

This article proposes a new disruptive innovation in healthcare through the development of a physician assistant business model, which can be most readily applied in vulnerable…

Innovation for elderly with dementia – localization technology transfer

Tobias Ebbing, Marzenna Cichosz

The purpose of this paper is to contribute to the discussion of transferring modern technology from industries such as logistics to the life of elderly in a way that they can…

Managed care Medicaid: How the delivery of healthcare to the most vulnerable healthcare population is changing: a general review

William Trombetta

Providing health care to the poor is evolving in the new US marketplace. The Affordable Care Act has set goals enhancing access to health care, lowering costs and improving…

Vulnerable populations in food deserts: a case study

Van Wood, Manoj Thomas

This paper aims to examine the realities of food deserts and the vulnerable populations in urban areas in the USA; review underlying causes of these realities; and propose a set…