International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 4

Consumer responses to direct to consumer prescription drug advertising

Hai D.B. Chen, Norman V. Carroll

The purpose of this paper is to identify the types of patients most likely to visit physicians in response to direct to consumer prescription drug advertising (DTCA).

The link between hospital quality and services profitability

Charles E. Hegji, Donald R. Self, Carolyn Sara (Casey) Findley

The paper aims to study the relationship between hospital quality and hospital profits for a sample of 88 Alabama hospitals.

Senior services: exploring nursing home services for community‐based seniors

Jullet A. Davis, Louis D. Marino, Lenita Davis

This study aims to examine the extent to which certain organizational characteristics of a nursing home impact its decision to target the community‐based seniors' (CBS) market by…

Effective and confident communications in the midst of a major crisis: An experiment in the pharmaceutical context

Howard Moskowitz, Samuel Rabino, Alex Gofman, Daniel Moskowitz

The purpose of this study is to use an approach that helps the pharma industry develop and structure communications that provide buyers and sellers with a better procedure to…

E‐healthcare: an analysis of key themes in research

Avinandan Mukherjee, John McGinnis

Healthcare is among the fastest‐growing sectors in both developed and emerging economies. E‐healthcare is contributing to the explosive growth within this industry by utilizing…

Looking back at the first year of IJPHM

Avinandan Mukherjee