International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 3
Table of contents
Patient activation among Medicare beneficiaries: Segmentation to promote informed health care decision making
Sunyna S. Williams, Amy HellerThe purpose of this research is to identify audience segments of Medicare beneficiaries, for the development of targeted and tailored communication activities to promote informed…
The new Dutch health insurance system and its implications for pharmaceutical innovation
Joshua CohenThe purpose of this paper is to provide commentary on the state of affairs regarding implementation of Dutch health insurance reform, focusing on whether such reform is conducive…
Web‐enabled product ID system as a tool in pharmaceutical marketing
Christopher Browe, Cheng Lu WangThe purpose of this paper is to explore how a web‐enabled product ID system can be applied to pharmaceutical marketing and consumer relationship management.
The marketing concept, patient dumping and EMTALA
Joseph BonniciThe purpose of this paper is to show that in the presence of the marketing concept something is fundamentally wrong in our national health care system where patients are denied…
Healthcare marketing: what is salient?
Mark J. KayThe purpose of this paper is to develop a perspective on what is “salient” or critical to the discipline of healthcare marketing by analyzing and contrasting the consumer (or…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee