Direct Marketing: An International Journal: Volume 2 Issue 2
Table of contents
Adding direct or independent channels to multiple channel mix
Sertan KabadayiThis paper aims to clarify the conditions under which firms can add direct or independent channels to their single channel system and switch to multiple channel systems. Using the…
Systematic profitability analysis of binary network marketing organizations
Nastaran Pedrood, Hadi Ahmadi, Hussein A. CharafeddineThis paper seeks to introduce a systematic approach to simulating a given binary network marketing (NM) growth topology in a definite society of people.
Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations
Norazah Mohd Suki, T. Ramayah, Norbayah Mohd SukiThe purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with…
Sustainable telemarketing? A new theory of consumer behavior
Clifford G. HurstThe purpose of this paper is to propose that consumer goodwill can best be understood as a limited, but potentially renewable resource. Like a renewable natural resource, consumer…