Direct Marketing: An International Journal: Volume 2 Issue 2



Table of contents

Adding direct or independent channels to multiple channel mix

Sertan Kabadayi

This paper aims to clarify the conditions under which firms can add direct or independent channels to their single channel system and switch to multiple channel systems…

Systematic profitability analysis of binary network marketing organizations

Nastaran Pedrood, Hadi Ahmadi, Hussein A. Charafeddine

This paper seeks to introduce a systematic approach to simulating a given binary network marketing (NM) growth topology in a definite society of people.

Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations

Norazah Mohd Suki, T. Ramayah, Norbayah Mohd Suki

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI…

Sustainable telemarketing? A new theory of consumer behavior

Clifford G. Hurst

The purpose of this paper is to propose that consumer goodwill can best be understood as a limited, but potentially renewable resource. Like a renewable natural resource…



Online date, start – end:

2007 – 2009

Copyright Holder:

Emerald Publishing Limited