Table of contents
The paper aims to report the findings of a research study into the “freebies” phenomena – the provision of free goods and services by companies. Such activities are…
Women play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing.
One of the most important decisions any firm can make is the adopting of new technology. This paper aims to propose ten guidelines for “best practices” in adopting new technology.