Direct Marketing: An International Journal: Volume 1 Issue 4



Table of contents

The economic paradox of the “freebies” phenomena: How and why companies give stuff away for free

Romuald E.J. Rudzki, Shaomei Li

The paper aims to report the findings of a research study into the “freebies” phenomena – the provision of free goods and services by companies. Such activities are…

The direct farmer's market: a tool for rural female empowerment

Sarafat A. Tijani, Izumi Yano

Women play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing.

Tools vs toys: does your technology work for you or play with you?

Bruce D. Keillor

One of the most important decisions any firm can make is the adopting of new technology. This paper aims to propose ten guidelines for “best practices” in adopting new technology.



Online date, start – end:

2007 – 2009

Copyright Holder:

Emerald Publishing Limited