Direct Marketing: An International Journal: Volume 1 Issue 1

Category:

Marketing

Table of contents

The end of mass marketing: or, why all successful marketing is now direct marketing

Andrew R. Thomas

The purpose of this paper is to make the case that the traditional mass marketing approach practiced for decades is no longer a viable one. By looking historically at how…

Reaching the international consumer: An assessment of the international direct marketing environment

Timothy J. Wilkinson, Anna McAlister, Scott Widmier

The purpose of this paper is to offer an assessment of the international direct marketing environment.

Marketing analytics: the evolution of marketing research in the twenty‐first century

William J. Hauser

The purpose of this paper is to discuss the current state of marketing analytics and how it should become a standard marketing research tool in the twenty‐first century.

Ethics and regulation in direct marketing

Steve Brubaker

The purpose of this paper is to discuss the role and importance of ethical and socially responsible activities within the context of direct marketing.

ISSN:

1750-5933

Online date, start – end:

2007 – 2009

Copyright Holder:

Emerald Publishing Limited