International Journal of Emerging Markets: Volume 9 Issue 3


Table of contents - Special Issue: Emerging markets: exploring the diversity of theories, practices, and applications

To understand EMNEs a dynamic IB contingency theory is called for

Yair Aharoni

This paper argues that international business (IB) theory needs to adapt to the changes that have occurred in the global economy when the world was divided into rich…


Strategy development processes in Central and Eastern Europe: a cross-regional perspective

Bernadett Koles, Balakrishnan Kondath

The purpose of this paper is to assess strategy development processes in organizations operating in the Central and Eastern European region, and compare them with those…

Marketing to the “middle of the pyramid” in emerging markets using a social network perspective : Evidence from Africa

Tendai Chikweche, Richard Fletcher

The purpose of this paper is to expand knowledge about how middle class consumers in Sub-Saharan African markets behave, focusing on the potential role of social networks…


Africa as a source location: literature review and implications

Oguji Nnamdi, Richard Owusu

The purpose of this paper is to explore the scope of sourcing research in Sub-Sahara African (SSA) from scholarly journals published from 1980 to 2013 on sourcing-related…

Institutional entrepreneurs on opportunity formation and exploitation in strategic new industry : Two cases of solar energy industry development in China

Xuanwei Cao, Yipeng Liu, Chunhui Cao

The purpose of this paper is to examine the role of institutional entrepreneurship in opportunity formation and opportunity exploitation in developing emerging strategic…

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  • Prof Ilan Alon