Table Of Contents: Volume 3 Issue 4
The purpose of this paper is to explore the challenges of reaching low‐income customers in developing markets.
The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.
The lack of detailed statistics in many developing countries makes it very difficult to assess the effect of export support services on the firm's export performance…
Emerging economies provide a challenging backdrop for the building of trusting and committed cross‐border relationships; weak legal institutions and a turbulent business…
In the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc distribution which currently produces over 600 films a year…
Online date, start – end:2006
Copyright Holder:Emerald Publishing Limited
- Prof Ilan Alon