Table Of Contents
Developing a route to market strategy for mobile communications in rural India: An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch IndiaJamie Anderson
The purpose of this paper is to explore the challenges of reaching low‐income customers in developing markets.
The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.
Evaluating the effectiveness of export support services in developing countries: A customer (user) perspectiveGoitom Tesfom, Clemens Lutz
The lack of detailed statistics in many developing countries makes it very difficult to assess the effect of export support services on the firm's export performance…
Until now, traditional western consumption theories have not been able to adequately explain the consumption behavior of Chinese residents in the economic transitional…
Emerging economies provide a challenging backdrop for the building of trusting and committed cross‐border relationships; weak legal institutions and a turbulent business…
In the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc distribution which currently produces over 600 films a year…
Online date, start – end:2006
Copyright Holder:Emerald Publishing Limited
- Prof Ilan Alon