Table of contents
Developing a route to market strategy for mobile communications in rural India: An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India
Jamie AndersonThe purpose of this paper is to explore the challenges of reaching low‐income customers in developing markets.
Impacts of a Thai cause‐related marketing program on corporate image
Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul, Lackana LeelayouthayothinThe purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.
Evaluating the effectiveness of export support services in developing countries: A customer (user) perspective
Goitom Tesfom, Clemens LutzThe lack of detailed statistics in many developing countries makes it very difficult to assess the effect of export support services on the firm's export performance. Moreover, a…
Excess sensitivity of consumption: An empirical analysis of urban residents in China
Shengliang Deng, Xiaotong JinUntil now, traditional western consumption theories have not been able to adequately explain the consumption behavior of Chinese residents in the economic transitional period…
Trust and commitment in Vietnam: the industrial distributor's perspective
Arlene Tuang, Christina StringerEmerging economies provide a challenging backdrop for the building of trusting and committed cross‐border relationships; weak legal institutions and a turbulent business…
Nollywood and the home video revolution: implications for marketing videofilm in Africa
Stevina U. EvuleochaIn the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc distribution which currently produces over 600 films a year making…
ISSN:
1746-8809Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ilan Alon