International Journal of Emerging Markets: Volume 3 Issue 4


Table of contents

Impacts of a Thai cause‐related marketing program on corporate image

Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul, Lackana Leelayouthayothin

The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.


Evaluating the effectiveness of export support services in developing countries: A customer (user) perspective

Goitom Tesfom, Clemens Lutz

The lack of detailed statistics in many developing countries makes it very difficult to assess the effect of export support services on the firm's export performance…


Excess sensitivity of consumption: An empirical analysis of urban residents in China

Shengliang Deng, Xiaotong Jin

Until now, traditional western consumption theories have not been able to adequately explain the consumption behavior of Chinese residents in the economic transitional…

Trust and commitment in Vietnam: the industrial distributor's perspective

Arlene Tuang, Christina Stringer

Emerging economies provide a challenging backdrop for the building of trusting and committed cross‐border relationships; weak legal institutions and a turbulent business…


Nollywood and the home video revolution: implications for marketing videofilm in Africa

Stevina U. Evuleocha

In the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc distribution which currently produces over 600 films a year…

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Emerald Publishing Limited

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  • Prof Ilan Alon