International Journal of Emerging Markets: Volume 3 Issue 2


Table of contents

The difficulties in using a cost leadership strategy in emerging markets

Daniel W. Baack, David J. Boggs

Strategic contingency theory maintains that a successful strategy should fit the features of the environment in which it is implemented, suggesting that different…


Value‐based localization strategies of automobile subsidiaries in Thailand

Lalit M. Johri, Phallapa Petison

To analyse the scope of localization strategies and corresponding benefits of these strategies to subsidiaries of international companies in the automobile industry in Thailand.


The development of equity derivative markets: An examination of current standards and challenges in emerging Asia

Andreas A. Jobst

Amid benign monetary policy in mature market countries and high liquidity‐induced demand, lower risk premia have encouraged risk diversification into alternative asset…


An evaluation of customers' perception and usage of rural community banks (RCBs) in Ghana

Nana Owusu‐Frimpong

To ascertain customers' usage level and perceptions of the image of rural community banks (RCBs) in Ghana. This research examines whether women and men differ in their…


A common currency area for MENA countries? A VAR analysis of viability

Obiyathulla Ismath Bacha

This paper aims to examine the feasibility of a Common Currency Area (CCA) among ten MENA (Middle East and North Africa) Countries. The ten sample countries constitute the…


Catalysts and barriers to cut flower export: A case study of Ethiopian floriculture industry

Rakesh Belwal, Meseret Chala

This paper aims to conduct a case study on the recent rise of floriculture industry in Ethiopia which has taken aback the stakeholders in the global flower industry…

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Emerald Publishing Limited

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  • Prof Ilan Alon