International Journal of Emerging Markets: Volume 2 Issue 3


Table of contents

Staffing managerial positions in emerging markets: a cultural perspective

Tomasz Lenartowicz, James P. Johnson

This paper examines the challenges facing multinational enterprises (MNEs) in finding competent managers to staff operations and subsidiaries in emerging market economies (EMEs).


Assigned goals and task performance in a Caribbean context: Extending management research to an emerging economy

Betty Jane Punnett, Edward Corbin, Dion Greenidge

The purpose of this project was to evaluate the effectiveness of goal setting in improving performance in an emerging economy, Barbados.

Buying decisions towards organic products: an analysis of customer value and brand drivers


Many multinational companies have entered the market of organic cosmetics and toiletries (OCT) in the global marketplace. This study attempts to analyze the impact of…


An exploratory study of internationalization strategies of Malaysian and Taiwanese firms

A.B. Sim, J. Rajendran Pandian

There is limited empirical research on the internationalization processes, strategies and operations of Asian multinational enterprises (MNEs) from countries at different…


Dimensions of European direct investment activity in Turkey: patterns and prospects

Mehmet Demirbag, Ekrem Tatoglu, Keith W. Glaister

This paper delineates some basic trends and patterns of European foreign equity venture formations in Turkey over the 1996‐2003 period.


The Honda motorcycle business in the Vietnamese emerging market

Nguyen Duc Tiep

To explore subsidiary development in emerging markets and highlight the role of local factors on driving foreign firm business strategy.

Cover of International Journal of Emerging Markets



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Emerald Publishing Limited

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  • Prof Ilan Alon