International Journal of Emerging Markets: Volume 18 Issue 8

What drives microfinance institution lending behavior? Empirical evidence from Sub-Saharan Africa

Tilahun Aemiro Tehulu

While poverty alleviation is the first core goal of Sustainable Development Goals (SDGs), and microfinance institutions (MFIs) are considered important instruments for poverty…

Sources of finance for tech startups over its lifecycle: what determines their approach of sources and its success?

Shivalik Singh, Bala Subrahmanya Mungila Hillemane

The purpose of this paper is to ascertain the factors determining the choice of sources of finance for a tech startup over its lifecycle.

Interrelated effects of technological and non-technological innovation on firm performance in EM – A mediation analysis of Peruvian manufacturing firms

Javier Fernando Del Carpio Gallegos, Francesc Miralles

Firm innovative performance in emerging markets must take into account the peculiarities of their competitive environment. Research on the effect of innovation on firm performance…

Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market

Rafael Barreiros Porto, Paula Borges Gomes Akitaya, Denise Santos Oliveira

The purpose of this study is to investigate whether the internationalization characteristics of companies from an emerging market (internationalized company stage and presence of…

Literature review on effect of microfinance institutions on poverty in South Asian countries and their sustainability

Prashant Kumar Gupta, Seema Sharma

The authors present a systematic literature review on microfinance institutions’ (MFIs) effect on poverty and how they can ensure their sustainability. The purpose of this article…

Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market

Vikrant Kaushal, Deepak Jaiswal, Rishi Kant, Nurmahmud Ali

The study aims to explore and test the integrated relationships between university reputation and its key antecedents. In doing so, theoretically derived antecedents of university…

Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty

Thanh Tiep Le, Huan Quang Ngo, Leonardo Aureliano-Silva

The purpose of this paper is to evaluate the role of corporate social responsibility (CSR) on small and medium-size enterprises’ (SMEs') performance by exploring the role of…

An empirical analysis of government interventions in ECOWAS: evidence from dynamic panel threshold

Olumide Olusegun Olaoye, Ambreen Noman, Ezekiel Olamide Abanikanda

The study examines whether the growth effect of government spending is contingent on the level of institutional environment prevalent in Economic Community of West African States…

Indian supply chain ecosystem readiness assessment for Industry 4.0

Shubham Tripathi, Manish Gupta

The article analyses the current readiness of India to transform its supply chain ecosystem to smarter systems with Fourth Industrial Revolution.

Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach

Rajat Kumar Behera, Pradip Kumar Bala, Sai Vijay Tata, Nripendra P. Rana

The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently…

Applying the breaks to non-performing loans in Ghana

Anthony Amoah, Rexford Kweku Asiama, Kofi Korle

This paper acknowledges the rising levels of non-performing loans (NPLs) and the consequences associated with such patterns to an emerging economy like Ghana. In theory, one would…

Social marketing, shock advertising and risky consumption behavior

Ibrahim Lewis Mukattash, Ala' Omar Dandis, Robert Thomas, Mohammad B. Nusair, Tareq Lewis Mukattash

The overall objective of this research is to “explore whether shock advertising has a long-lasting positive effect on the smoking cessation among smoking Jordanians in a country…

Explaining the performance of South African firms

Robert Grosse, Albert Wocke, Morris Mthombeni

The discussion of competitive strategy in recent years has turned to exploring the differences between emerging market (EM) companies and traditional companies from the US, Europe…