International Journal of Emerging Markets: Volume 1 Issue 1


Table of contents

Executive insight: evaluating the market size for service franchising in emerging markets

Ilan Alon

The purpose of this article is to propose a framework for analyzing the comparative economic market size for service franchisors in emerging markets using current and…


The impact of group membership on knowledge sharing in Russia and China

Kate Hutchings, Snejina Michailova

To explore the contention that, contrary to earlier research suggesting that people in transition economies such as Russia and China have a propensity not to share…


Cultural economics of TV programme cloning: or why India has produced multi‐“millionaires”

Amos Owen Thomas

Produced by a local subsidiary of a global media conglomerate, a licensed clone of Who Wants to be a Millionaire? achieved the highest‐ever ratings in India in the early…


Slovenian catching up with the developed countries: when and how?

Marjan Svetličič, Pavle Sicherl

The purpose of this paper is to provide assessment of the current status of economic development and policy suggestions as to how Slovenia can catch up with developed…

Negotiating into China: the impact of individual perception on Chinese negotiation styles

Zhenzhong Ma

As one of the most important emerging markets, China presents the greatest challenge to companies that are planning to enter its market. The purpose of this study is to…


South African cellular wars in Nigeria

Dean Hoff

The aim of the case study is to highlight the potential and achievements of emerging market countries and companies.

Cover of International Journal of Emerging Markets



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Ilan Alon