Society and Business Review: Volume 18 Issue 2

Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India

Sridhar Manohar, Ramesh Kumar, Raiswa Saha, Amit Mittal

Intervention strategies are designed by policymakers to impact people by effectively changing the environment in which people make decisions. Many government-led agencies and…

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

Sujata Khandai, Jones Mathew, Renu Yadav, Sonia Kataria, Harpuneet Kohli

The purpose of this paper is to explore the impact of sustainable marketing practices of firms on consumers’ attitudinal and behavioral brand loyalty. In addition, this study also…

Changing values of millennials and centennials towards responsible consumption and sustainable society

Sahil Singh Jasrotia, Pooja Darda, Shailesh Pandey

The individual’s set of values determines how they make decisions and navigate various personal and professional issues. This study aims to investigate the substitutability of…

Assessing impact of consumer perceived CSR on consumer attitude and purchase behaviour in retail segment: a stakeholder theory perspective

Pradeep Rathore, Esha Saha, Sayan Chakraborty, Aviral Kumar Tiwari

This study aims to examine the relationship between the perception of consumers about corporate social responsibility (CSR) and consumers’ purchasing behaviour in the retail…

Community construals of CSR for happiness: a mixed-method study using natural language

Austin Chia, Kim Doyle, Margaret L. Kern

Drawing upon a contractarian lens of corporate social responsibility (CSR), this study aims to explore community construals of happiness and evaluates conceptual boundaries of CSR…

Consumer attributions for corporate social responsibility: causes and consequences

Kajenthiran Konalingam, Achchuthan Sivapalan, Umanakenan Ratnam, Sivanenthira Sivapiragasam

This study aims to investigate the complex relationship between corporate social responsibility (CSR) dimensions and customer loyalty. In particular, this study suggested an…

Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy

Stephen Mahama Braimah, George Kofi Amoako, Aidatu Abubakari, George Oppong Appiagyei Ampong, Kwame Simpe Ofori

In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all…

Corporate social responsibility and satisfaction in service industries: a systematic review and integrative framework

Elaheh Mohammadi, Gianluca Vagnani, Hossein Maleki

The present study aims to explore the concepts involved in the relationship between corporate social responsibility (CSR) and customer and employee satisfaction in service…