Table of contents - Special Issue: Quantitative Approaches and Modeling in Marketing Research
International air transport demand: drivers and forecasts in the Indian context
S. Srinidhi, Ajay K. ManraiThis paper aims to provide a framework for the airlines to forecast demand, specifically on international routes operated from major metros of the USA and position their services…
965
Properties of instrumental variables estimation in logit-based demand models: Finite sample results
Rick L. Andrews, Peter EbbesThis paper aims to investigate the effects of using poor-quality instruments to remedy endogeneity in logit-based demand models. Endogeneity problems in demand models occur when…
1013
An observatory note on tests for normality assumptions
Ahmed F. SiddiqiThe purpose of this paper is to discuss how numerous tests that are available in statistical literature to assess normality of a given set of observations perform in normal and…
1415
Salesperson profitability in relationship marketing
Said EchchakouiThis paper aims to answer a prominent question that arises for the manager who wishes to recruit a salesperson to maintain and develop a portfolio–customer relationship: Under…
1135
ISSN:
1746-5664e-ISSN:
1746-5672ISSN-L:
1746-5664Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Zhimin Huang