Baltic Journal of Management: Volume 13 Issue 2

Introduction to the special issue: technology in retailing

Brent McKenzie, Steve Burt, Igor Dukeov

Digitalization in retailing: multi-sided platforms as drivers of industry transformation

Mikko Hänninen, Anssi Smedlund, Lasse Mitronen

Digitalization has transformed several industries during the past two decades. In this paper the authors focus on the retail sector, where new business models help retailers and…

The influence of perceived media richness of marketing channels on online channel usage: Intergenerational differences

Marcin Lipowski, Ilona Bondos

The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the…

How to optimize sales flyers – novel experiment design

Kristian Pentus, Kerli Ploom, Andres Kuusik, Tanel Mehine

The purpose of this paper is to show how analysing sales flyers with a combination of eye tracking, measurement of emotions, interview and content analysis can give an in-depth…

Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies

Abdul Waheed, Yang Jianhua

The purpose of this paper is to investigate the relationship between e-marketing (eM) and consumers’ buying behavior particularly exploratory buying behavior tendencies (EBBT…

From psychosocial working environment to good performance: the role of work engagement

Jurgita Lazauskaite-Zabielske, Ieva Urbanaviciute, Rita Rekasiute Balsiene

The purpose of this paper is to examine the role of work engagement in the relationship between job and personal resources and performance results.

Human vulnerability and robo-advisory: An application of Coeckelbergh’s vulnerability to the machine-human interface

Enrico Beltramini

The purpose of this paper is to introduce the work of Mark Coeckelbergh into the field of management.

Supply chain agility: a mediator for absorptive capacity

Angel Martinez-Sanchez, Fernando Lahoz-Leo

The purpose of this paper is to analyse the mediating effect of supply chain agility (SCA) in the relationship between absorptive capacity (AC) and firm performance.

Narrativity and its application in business ethics research

Anna-Maija Lämsä, Tommi Pekka Auvinen, Suvi Susanna Heikkinen, Teppo Sintonen

The purpose of this paper is to develop a narrative framework for doing empirical research into business ethics and shows, through two examples, how the framework can be applied…