Tourism Review: Volume 76 Issue 5

Branded premiums in tourism destination promotion

Shasha Wang, Arnold Japutra, Sebastián Molinillo

The purpose of this paper is to test the influence of branded premiums or branded free gifts (e.g. a free of charge suitcase of a well-recognised brand) on tourism destination…

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

Ifigeneia Leri, Prokopis Theodoridis

The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e…

Food-and-wine experiences towards co-creation in tourism

Susana Andreia Salgueiro Rachão, Zelia Breda, Carlos Fernandes, Veronique Joukes

In general, literature recognises that co-creative experiences add value to the tourism experience, yet empirical research within food-and-wine context remains scarce. This study…

Food tourism: cooking holiday experiences in East Asia

Janet Chang, Bendegul Okumus, Chih-Hung Wang, Chien-Yin Chiu

This study aims to investigate how the “cooking holiday” concept can be used by tourism authorities and practitioners and, to that end, proposes a hierarchical framework for…

What drives green experiential loyalty towards green restaurants?

Hung-Che Wu, Ching-Chan Cheng, Chi-Han Ai

The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green…

The effect of residents’ perception of hotel social responsibility on overall attitude toward tourism

Erhan Boğan, Bekir Bora Dedeoğlu, Sevgi Balikçioğlu Dedeoğlu

This paper aims to investigate the moderating effects of residents’ demographic attributes on the relationship between perceptions of hotels’ social responsibility (HSR) practices…

Impacts of community market development on the residents’ well-being and satisfaction

Pipatpong Fakfare, Walanchalee Wattanacharoensil

This study aims to investigate the attitude and effects that community residents perceive the development of community market as a tourist attraction. The study examines the…

Ecotourism intention: the roles of environmental concern, time perspective and destination image

Hanh Song Thi Pham, Chi Nguyen Thi Khanh

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

Resident perceptions of Chinese tourists in Thailand

Zhiyong Li, Honglin Chen, Songshan (Sam) Huang, Phakcharee Wanichwasin, Rui Cui

Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created…

Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach

Lei Wang, Philip Pong Weng Wong

The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green…

Agritourism: experience design, activities, and revisit intention

Austin Rong-Da Liang, Teng-Yuan Hsiao, Dun-Ji Chen, Jie-Heng Lin

Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this…